"Lean into each moment and each encounter expecting magic or miracles"
This is rule #3 of Adam Robinson's 3 rules to live by. The other two were:
Fun, enthusiasm, and delight in everything you do. Absolutely everything.
Connect with everyone you encounter, on however a fleeting a basis.
These are great ideas, but why am I sharing them here, on a website about copywriting?
Well, because that's how I like to live. And that's how I like to approach work I do with my clients.
And it's also how I write my copy. You see, creating great copy is some art and a lot of science, but when great copy works...
it's. like. magic.
Creating great copy is about deeply understanding the motivations and drives of your customers. It's about knowing what the think about as they lie in bed, trying to fall asleep. It's about knowing the first thing they think about when they wake up in the morning and begin to rush through their day. It's about knowing your clients better than they know themselves.
This is the magic I create...
Honest, persuasive copy that fills your customers with joy and your wallet with money
Now, who the heck am I?
To make a long story short, I:
- Studied psychology and economics in college
- Worked as a management consultant for three years in NYC doing strategy consulting for Fortune 500 companies
- Quit that job to travel the world
- And then spent 2 years driving through 35 countries on 4 continents, filming a TV show with Lonely Planet
And all of this Adventuring led me to...
Direct response copywriting.
That's right.
I see copywriting as an adventure into the psyche, where you get dig for buried treasures of hopes, fears, and dreams of customers.
With great copywriting, you are pushing the boundaries of what you know about people. You're going beyond who people say they are and what they want, and discovering who they truly are what they truly want (which are often vastly different from each other).
When you find what you're looking it for, it then becomes about weaving together what you found into a mind-blowingly compelling offer that your customers can't resist.
And this is what I love.
Getting to the truth of who people are, and telling stories.
I've been doing it all my life without knowing it.
It annoyed the hell out of my ex-girlfriend because she was always nervous I was analyzing her. I would always assure her that no, I wasn't analyzing her, but the truth is, I was.
When I started traveling the world, I naturally turned my experiences into stories - through articles, videos, and podcasts- and captured an audience around the world.
This is what I love to do. And I'd love to work with you to do it. Just click the button below to get in touch.
Or send me an email at alex.portera@gmail.com